Categories: Performance | Tags: Monetize,New York Times,outsourcing,performance marketing,Profitability
A recent article in the New York Times highlighted a couple, both professors at Columbia University, who are simply outsourcing the most menial tasks in their personal lives. The premise is that busy people should spend their time doing what they do most profitably, and delegate out the low-end stuff – like chores – so they can “monetize” their time at a higher rate.
Based on reader comments, we’re ... [read more]
Categories: Performance | Tags: compliance
If you collect leads or customer inquiries on your web site, you'll want to ensure that your company is in compliance with the new Telephone Consumer Protection Act guidelines that go into effect on Oct. 16, 2013.
These new rules require you to obtain prior, express written consent for all marketing phone calls or text messages that you send to a cell phone or land line. Consent must consist of an affirmative, opt-in action by the consumer showing that they understand ... [read more]
